I’m a qualitative UX researcher.

My strengths:

  • 0—> 1 research growth. I build trust with leadership, scale xfn research, and fuel teams with memorable insights, laying the foundation to expand research.

  • Improving UX within emerging experiences. From Sesame Street’s first iOS games (2007); to guests first Airbnb trip (2014); to blockchain builders on Base (2024), I bring strategic insights to new experiences.

  • Developing top talent. I spot and hire strong people and help them lean into their strengths to build teams where people can do their best work.

Let’s work together.

NatalieGolub@gmail.com